One of my huge pet peeves is seeing a brand that doesn’t clean up after itself on Facebook. I notice it all the time. Posts with long, messy URLs at the end of the message.
If you simply allow Facebook to work its magic, it will pull all the important information from the link and automatically format it for you using a photo, title and description.
Once Facebook has pulled in all the info – it’s no longer necessary for you to keep the original URL in your post. You can delete it and the info generated by Facebook will remain in place. Users are now able to access the link by clicking anywhere around the new photo, title or description.
If the headlines or descriptions are cut off – or if they just aren’t the messages you want to share – you can edit them. (In some cases, you can also replace the photo generated by the link. The recommended photo size for a shared link is 1200×628 pixels. It will be displayed as 484×252.)
The generated information like the headline and description will do the explaining – but it’s up to you to do the selling. After you rid your prime real estate of that pesky URL, use the space to grab attention. Write something brief and interesting. If you’re sharing one of your own links, include a call to action. If you’re sharing someone else’s link – include something of additional value, or explain how it relates to your brand or organization.
Not only does this look much cleaner – Facebook rewards users who use the proper link format. These posts will be pushed into more news feeds – meaning more eyeballs on your content. I’ve seen a 200% increase in reach in some cases.
So please do yourself, and everyone else, a favor and tidy up a bit before you hit the post button. It will improve your look and your results!
Opinions are my own. They do not necessarily reflect those of my employers past or present.